How To Make 1-to-1 Engagement a Reality (Personalization Marketing)
Make 1-to-1 engagement a reality or personalization in marketing — across all touchpoints. Deliver truly relevant customer experiences with Salesforce’s leading real-time personalization and interaction management solution.
Understand each customer’s wants and needs.
- Recognize your customers.
- Understand the business context.
- Know your customer’s next move.
- Round out the picture.
Improve every campaign as it runs.
- Make the best decision, automatically.
- Recommend products and content for each customer.
- Guide customers where they want to go.
- Control the process.
Connect your customers’ online and offline moments.
- Meet your customers where they are.
- Go mobile.
- Bridge digital and offline experiences.
- Unify your messaging.
Know what hits home — and what doesn’t.
- Compare and optimize experiences.
- Track against business-wide goals.
- Segment your audiences.
- Use your data to look ahead.