Develop Lasting Customer Relationships (SAP CRM)

Understand, engage, and delight customers across every channel – with on-premise customer relationship management (CRM) software by SAP. This secure and feature-rich deployment option supports all your sales, service, and marketing activities. It can help you build customer loyalty, win more deals, and provide customers with the assistance they need when they need it.

Why SAP CRM?

Because it puts customers at the heart of your business. The on-premise software provides employees with rich customer insights and seamless CRM processes – so they can deliver consistent and personalized customer experiences across all touchpoints. With SAP CRM, you can:

• Sell more through digital channels using the industry’s top-ranked commerce platform
• Engage customers anytime, anywhere, and on any device from a single end-to-end platform
• Stay a step ahead of demand by using SAP HANA to analyze data in real-time
• Get your sales team up to speed – without slowing down – using a simple UI that meets their needs
• Deliver exceptional customer service by giving field workers remote, real-time access to data
• Leverage best-in-class solutions based on global expertise in 25 industries

Sales Capabilities
Support the entire sales lifecycle – from planning and forecasting to sales performance management. They can empower your salespeople across all selling channels – anytime, anywhere, on any device.

Because to gain an edge, you need to provide your sales team with real-time insights into customer needs and preferences, purchase history, and product trends and pricing. With the sales capabilities in SAP CRM, you can:

• Deliver consistent quotes, orders, contracts, and pricing across all channels using a single CRM and sales platform
• Integrate seamlessly with your existing SAP software to improve user adoption, cut costs, and simplify processes
• Access real-time, contextual information throughout the sales pipeline — and act faster

  

Marketing
Provide marketers with a single, unified platform for managing all of their marketing activities – including brand management, segment and list management, and campaign management.

Because in today’s customer-centric world, you need to differentiate your company – and deliver the right products and offers better and faster than the competition. With marketing capabilities in SAP CRM, you can:

• Manage all relevant activities in a single, unified marketing CRM platform
• Control and get full visibility into your end-to-end marketing processes
• Integrate marketing functions with execution channels to run more effective campaigns